The Rise of the Creative Class, Richard Florida -- Rotman School -- Lifelong Learning, June 7, 2002, 10:05 a.m.

Richard Florida

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The book is to #25 on Amazon today.

Want to have a conversation today.

Want to talk about workplaces, and how to manage creative people

Bottom line:

Book open with a time traveler.

Changes have been social and cultural.

Why did this happen?

Where does creativity come from?

Two weeks ago, shared the stage with Jack Welch

Two years ago, talked to 50 governors.

Human resource of creative.

Creativity is not reducible to information, technology, or entrepreneurship: these are dimension.

The rise of the creative class

This is how we can understand the change

How to manage creative people

Insights into communities and city, and why they're important to people

One fact: what makes economies grow

But forgot to think about ...

Why do we pick these places to live in the first place?

Creative person want diversity.

They want realness and authenticity:

Powerful demographic shifts


What happens when gentrification drives the people out of the neighbourhood.

Jane Klubal: How much creativity do we have as people? Born or developed?

In the book: the dark side of meritocracy. Can you provide some examples?

Back to basics movement in education in Ontario.

In heroes, Peter Drucker, Jane Jacobs. Didn't mention McLuhan.

Balance between creativity and the need to manage risk, people going in a single dimension, as opposed to creative anarchy. When do your cross into dysfunctionality?

Places like Seattle, Boston, all have mountains, lakes, trees. What are you going to tell the government of North Dakota or Manitoba?



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