"The Messiah Complex and the Search for Best Practice", Ken Wong, Nov. 21, 2002, 12:40 p.m.

Ken Wong, Queen's Business School, at "Strategy on the Edge: Charting the course in turbulent times", Strategic Leadership Forum, at the Design Exchange, Toronto, Nov. 21, 2002, 12:40 p.m.

These participant's notes were created in real-time during the meeting, based on the speaker's presentation(s) and comments from the audience. These should not be viewed as official transcripts of the meeting, but only as an interpretation by a single individual. Lapses, grammatical errors, and typing mistakes may not have been corrected. Questions about content should be directed to the originator. These notes have been contributed by David Ing (daviding@systemicbusiness.org) at the IBM Advanced Business Institute ( http://www.ibm.com/abi).


[Ken Wong]

Minor case of laryngitis.

Messiah concepts and the question for best practices.

As a boomer, child of the 1960s, do we really need another messiah concept?

Messiah concepts do play a valuable role.

Think about strategy, and the biggest problem:

Strategy is about asking the right questions, and gaining rationality.

Why can't this be done by repeating what was done last year?

How do we avoid this type of message?

We need to review about "what you do", but it's about the outcome you generate.

The key is survival and growth in a world of margin-sucking maggots.

The Secrets of Software Success, HBR and McKinsey, characteristics in 200 most profitable software companies.

Six margin-sucking maggots:

Will focus this talk on customers

What are the "best practices"?

Not enough to say what the product was; needed to know who the customer is.

A demonstration, in retailing.

How do I improve my retailing experience?

Last year, best of times and worst of time, on Christmas Eve, no gifts, yet.

Types of buyers:

How to find a messiah concept:

Thus, 3 steps:


Messiah concepts at the School of Business?


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